I would actually say that motivation is not the question. The real question is: What are the incentives? Let’s say I created a gym where you pay $400 the first of the month, and for every visit I refund $25. And before you sign up, we take unflattering photos of you in your underwear, and if you don’t make a certain number of visits, we post those photos to a public website. I guarantee you that would be one fucking fit gym.
This quote from the Outside Magazine article about Tim Ferriss is classic…and true.
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